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* Ramona and Beezus on Friday's box officie
Escrito por: Jade \| El dia Sunday, July 25, 2010 A las @ 3:38 AM

Ramona and Beezus made over $3 Million yesterday becoming #4 on Friday's box office! I think thats pretty impressive knowing that its been played in 2,719 theaters!

The Walden Media/Fox joint venture Ramona And Beezus, based on the classic children's books by Beverly Cleary, is another of those wonderful young girl films championed by femme filmmakers. (For this one -- Elizabeth Allen, Denise Di Novi, and Alison Greenspan). Awareness and interest were solid with younger females followed by older females, but young girls needed the presence of Disney Channel star Selena Gomez. Even with all this going for it, Hollywood expected Ramona to open to only a $10M weekend, and the pic may reach that after Friday's $3M from 2,719 venues. (Some put it as low as $2.8M, as high as $3.5M.) Remember, this pic was inexpensive -- just $15M.

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